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Will Johnson

President
Will Johnson is President of BAV Consulting, a Young & Rubicam Group Company, and Chief Strategist of BrandAsset Valuator, the world’s largest study of brands and model of consumer/brand behavior. Will oversees operations and strategic consulting services for a broad spectrum of corporate and consumer brands in industries ranging from financial services to retail to consumer packaged goods. A leading expert in analytics and their application to consumer branding, under his leadership, BAVC now works with wide array of FORTUNE 500 clients, including Ford, Microsoft, Harley Davidson, Master Card, Nestle Purina and Target among many others. Will is a contributor to CNN, Politico, Forbes and Fast Company, among others. Will holds a Masters in Business Administration from Northwestern’s Kellogg School of Management. He graduated Magna Cum Laude from Lafayette College.

Wjohnson
Will Johnson

Education

  • Masters in Business Administration from Northwestern’s Kellogg School of Management
  • Graduated Magna Cum Laude from Lafayette College

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