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What Can LBJ Learn From Yao Ming

What Can LBJ Learn From Yao Ming
04/24/12
Chinese love their national basketball hero Yao Ming; despite being the top player in the U.S. Lebron James needs to transform his High Performance into likeability among American audiences.
Source: BrandAsset® Valuator All Adults, USA FY2011, China FY 2009.

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