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THE SUPER BOWL VS. THE OLYMPIC GAMES

THE SUPER BOWL VS. THE OLYMPIC GAMES
01/31/14
by Gabe Feingold
Super Bowl XLVIII is poised to overshadow more than just Groundhog Day this Sunday; five days after kickoff marks the Opening Ceremony of the 2014 Sochi Winter Olympics. With two of the world's biggest sporting events happening only days apart, a BAVC comparison between the two brands seems only natural.

Last year, Super Bowl Sunday was the most watched night of Primetime Television, with more than 108.5 million viewers tuning in for the game. From a financial standpoint, the past 10 Super Bowls (2003-2012) have generated more than $1.85 billion in network advertising sale across more than 130 marketers.

The Olympic Games also boasted high viewership stats: more than 219.4 million Americans watched the 2012 London Summer Olympics, which boasted an unparalleled 5,535 hours of coverage across NBC and its affiliates.

As social media platforms, such as Facebook and Twitter, have developed into legitimate news sources, consumers have found new ways to connect to events like the Super Bowl and Olympic Games. Across the 16-day span that the London Summer Olympics were broadcasted, over 150 million Tweets about the games disseminated across cyberspace. Similarly, last year’s Super Bowl generated 24.1 million Tweets.

The question therefore becomes: given the large viewership and interest in both the Super Bowl and Olympic Games, which brand ultimately reigns supreme according to the BAVC data?

Super Bowl vs Olympic Games

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