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The Brand Finance® U.S. Forum, in partnership with BAV Consulting: Brand Management in an Unpredictable Geopolitical Environment

03/15/17
Event overview

Brand Finance® and BAV are celebrating the most valuable brands from across the globe and announcing the Brand Finance 500 most valuable brands from the U.S. in New York on Thursday, March 30.

Brands are a company’s most valuable asset. We will examine the changed environment for brand owners in the Trump era, and how marketers must address a whole new set of risks and opportunities during the heated public debate. Join us in New York for what promises to be a truly great event!

Marketing in the Trump Age: New Rules for a New Reality

No matter where you stand politically, there’s no question that the environment for brand owners has changed in the Trump era.  Marketers must address a whole new set of risks and opportunities in the heated public debate around the social and political issues of the day.  The stakes have never been higher in an arena where consumers, associates and other stakeholders are watching brands’ actions—and inaction—and judging them relative to their values and expectations.   All this comes at a time when consumers are already gravitating towards brands that demonstrate a sense of authenticity and purpose.  Peter Horst will examine these new realities and risks, and discuss ways brand owners can approach navigating this new environment.

Peter Horst,  Former Chief Marketing Officer,  The Hershey Company

Global Sentiment of the US and Trump

Global brand value has already been impacted — at least in the short term — by the Trump presidency. Take a step back to better understand global sentiment of the U.S. and Trump: Why was Trump elected? If this election had happened on a global scale, what would have been the outcome? Which countries and which groups of people would have voted for Trump? What does it mean for the future of globalization and consumption?  BAV Consulting, with our partners, U.S. News & World Report, will reveal the answers to these questions from our Best Countries work, including the largest and most comprehensive ranking of countries.

Bill Holiber, CEO of U.S. News & World Report and Anna Blender, BAV Consulting

Where

BAV, Y&R World Headquarters

3 Columbus Circle
New York, NY 10019

When

Thursday

March 30, 2017
12:30pm – 7:00pm

Agenda

12:30 - 1:30  Registration & Lunch

1:30 - 1:45  Introduction and Welcome, David Haigh,   CEO, Brand Finance plc

1:45 - 2:15      Keynote Speaker: Peter Horst, Former CMO,   Hershey

2:15 - 2:35       Karl Wells, Wall Street Journal

2:35 - 2:55       Ian Duncan, PWC

2:55 - 3:15       Panel Discussion

3:15 - 3:45       Coffee Break

3:45 - 4:05       Clayton Rubensaal, American Express

4:05 - 4:25       William Holiber, CEO of U.S. News & World   Report with Anna Blender, BAV Consulting

4:25 - 4:45       Matt Preschern, HCL

4:45 - 5:05       Andrew Diggle, Manchester United

5:05 - 5:25       US 500 Ranking Wrap-Up

5:25 - 7:00      Networking Drinks

RSVP
Please register for the event here!

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