Subscribe

What We've Written

Books

Members of the BAV Consulting team have authored three books, the most recent of which hit the New York Time’s bestseller list, as well as a myriad of other industry publications.

The Best Countries ebook

Defining Success and Leadership In The Twenty-First Century  

The Athena Doctrine

New York Times Bestseller. How feminine values can solve our toughest problems and build a more prosperous future.

The Brand Bubble

How to use brands to gain and sustain competitive advantage.

Spend Shift

Understanding the post-crisis consumer.

Other Publications
07/31/15

New Research on How Brands Leverage Empathy to Build Brand Equity

By Dipanjan Chatterjee and Eunjin Koh

Originally published on Competitive Intelligence. What is the glue that binds the best brands to their consumers in a manner that engenders overwhelming and unshakeable trust and loyalty...

View Publication
06/19/15

Amidst Donald Trump's Riches, Some Very Poor Branding

By Will Johnson and Julia Feldmeier

No one can say for sure if Donald Trump truly wants to be president or if he just wants a new platform to boost his reality TV...

View Publication
06/7/15

Return on Nation Branding

By Anna Blender, David Reibstein, Jeffrey Cai and and Bruce Brownstein

Just as products have images and associations in customers’ minds known as brands, so do nations. A nation’s brand is the perception of the country, its people, policies, politic...

View Publication
05/8/15

Why Panera's 'No No List' Is A Yes Yes For Brands

By Will Johnson and Julia Feldmeier

On Tuesday, fast-casual food chain Panera Bread published a comprehensive list of every artificial additive it intends to remove from its menu by the end of 2016. The list is 150+ ingredients long, fu...

View Publication
04/22/15

Gravity Payments' Wage Boost Is A Game-Changer For Brands

By Will Johnson and Julia Feldmeier

On Tuesday, Gravity Payments, a Seattle-based credit-card processing company, announced that it was hiking the minimum wage for its employees to $70,000. As much as the move rocked the Gravity staff, ...

View Publication
03/11/15

Premiumisation

By Grace Yeung

Premiumisation is a well-known trend in the last several years within the world of spirits. Consumers are constantly thirsty for premium brands as their wallets grow deepener and, thus, the desire to ...

View Publication
All Content © 2017 BrandAsset Consulting
Subscribe

Subscribe to BAViewsletter, our monthly newsletter, and to weekly BAViews, our blog, to keep up to date with BAV’s latest insights.

BAViewsletter

Our monthly newsletter with the latest insights on specific subjects.

BAViews: Our Blog

A weekly article written by our specialized staff on relevant subjects.

Name*
Email*
Company*
Title
cancel
subscribe

By checking the box, you are indicating your consent to receiving further communication from us. For our opt-out process, please read our Privacy Policy.

Thank you
for subscribing!

Please check your inbox
to confirm your email address.

close
Contact Form

Fill out the form below letting us know what you’d like to talk about and we’ll get back to you.

Name*
Email*
Phone
City
Country
Job Title
Company
Subject*
Comments*
cancel
submit

We do not share your information, please read our Privacy Policy.

Thank you!

Your message has been submitted successfully.

close