What We've Written
Members of the BAV Consulting team have authored three books, the most recent of which hit the New York Time’s bestseller list, as well as a myriad of other industry publications.
The Athena Doctrine
New York Times Bestseller. How feminine values can solve our toughest problems and build a more prosperous future.
New Research on How Brands Leverage Empathy to Build Brand Equity
Originally published on Competitive Intelligence. What is the glue that binds the best brands to their consumers in a manner that engenders overwhelming and unshakeable trust and loyalty...View Publication
Amidst Donald Trump's Riches, Some Very Poor Branding
No one can say for sure if Donald Trump truly wants to be president or if he just wants a new platform to boost his reality TV...View Publication
Return on Nation Branding
Just as products have images and associations in customers’ minds known as brands, so do nations. A nation’s brand is the perception of the country, its people, policies, politic...View Publication
Why Panera's 'No No List' Is A Yes Yes For Brands
On Tuesday, fast-casual food chain Panera Bread published a comprehensive list of every artificial additive it intends to remove from its menu by the end of 2016. The list is 150+ ingredients long, fu...View Publication
Gravity Payments' Wage Boost Is A Game-Changer For Brands
On Tuesday, Gravity Payments, a Seattle-based credit-card processing company, announced that it was hiking the minimum wage for its employees to $70,000. As much as the move rocked the Gravity staff, ...View Publication