Subscribe

What We've Written

Books

Members of the BAV Consulting team have authored three books, the most recent of which hit the New York Time’s bestseller list, as well as a myriad of other industry publications.

The Best Countries ebook

Defining Success and Leadership In The Twenty-First Century  

The Athena Doctrine

New York Times Bestseller. How feminine values can solve our toughest problems and build a more prosperous future.

The Brand Bubble

How to use brands to gain and sustain competitive advantage.

Spend Shift

Understanding the post-crisis consumer.

Other Publications
12/2/14

How Sponsors Should Handle a Celebrity Scandal

By Gregory J. Millman; Anna Blender and Michael Spetner Quoted

Corporate sponsors have been forced to decide on their willingness to continue backing celebrities after a string of recent scandals,–from domestic abuse allegations against running back Ray Rice to...

View Publication
09/4/14

The Morning Risk Report: Jennifer Lawrence Nude Teaches a Lesson

By Gregory J. Millman; Anna Blender Quoted

Jennifer Lawrence responded to news that allegedly hacked nude photos of her were circulating on the Internet by confirming that they were stolen and threatening legal action against anyone who posted...

View Publication
08/28/14

Where Consumption Meets Sustainability: How 'Generation World' Makes Purchase Decisions

By Anna Blender

Last month my colleague, Trish Wheaton, made a case for why the Sustainability conversation needs to shift from the typical “eco-babble” — high-minded and preachy — into something more relatab...

View Publication
08/12/14

Celebrity Spokespeople and Brand Equity

By Anna Blender

Madison Avenue and its predecessors have always been mad about celebrity endorsements. There’s nothing like a trusted, handsome face to add authenticity and excitement to a brand message. Some c...

View Publication
07/9/14

Inside the Banker’s Brain

By Susan M. Ochs

Sometime during the last few decades, banking stopped working for consumers. It became far too complicated, bankers displayed no sense of empathy, and the industry took a very short-term approach to i...

View Publication
05/14/14

India’s Incredible Credibility Gap

By Dipanjan Chatterjee

On battleground Asia, two heavyweights square off: China and India. Both clamor to attract foreign investment, striving to strategically position their national brands to would-be foreign investors s...

View Publication
05/5/14

NOTE TO CMO: People Are Your Best Brand Asset

By Dipanjan Chatterjee

Would Starbucks be the same without the green apron-clad barristas drizzling caramel on macchiatos with panache? To what extent is the Apple Store experience inextricable from the tech geniuses hoveri...

View Publication
01/8/14

Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers

By Luis Gallardo

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and succ...

View Publication
All Content © 2017 BrandAsset Consulting
Subscribe

Subscribe to BAViewsletter, our monthly newsletter, and to weekly BAViews, our blog, to keep up to date with BAV’s latest insights.

BAViewsletter

Our monthly newsletter with the latest insights on specific subjects.

BAViews: Our Blog

A weekly article written by our specialized staff on relevant subjects.

Name*
Email*
Company*
Title
cancel
subscribe

By checking the box, you are indicating your consent to receiving further communication from us. For our opt-out process, please read our Privacy Policy.

Thank you
for subscribing!

Please check your inbox
to confirm your email address.

close
Contact Form

Fill out the form below letting us know what you’d like to talk about and we’ll get back to you.

Name*
Email*
Phone
City
Country
Job Title
Company
Subject*
Comments*
cancel
submit

We do not share your information, please read our Privacy Policy.

Thank you!

Your message has been submitted successfully.

close