What We've Written
Members of the BAV Consulting team have authored three books, the most recent of which hit the New York Time’s bestseller list, as well as a myriad of other industry publications.
The Athena Doctrine
New York Times Bestseller. How feminine values can solve our toughest problems and build a more prosperous future.
Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)
Financials alone cannot explain why some companies outperform their competitors. Macroeconomic factors, the quality of the management team, expected growth rates, and the value of the brand can help e...View Publication
Athena Doctrine Excerpt
TODAY, DESPITE Women’s steady advancement, most leaders are men due to beliefs about gender, anchored by an expectation that men are meant to lead us. And yet the best leaders—those who are thrivi...Download PDF
Activating and Measuring Sponsorship Effects with RFID Engagement
Top sports advertisers are mature brands with high brand awareness. The key is to differentiate from competitors through the most effective channels. How can we activate and accurately measure key per...Download PDF
On Brands and Word of Mouth
Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention. This study aims to enhance understanding of brand character...View Publication