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What We've Written

Books

Members of the BAV Consulting team have authored three books, the most recent of which hit the New York Time’s bestseller list, as well as a myriad of other industry publications.

The Best Countries ebook

Defining Success and Leadership In The Twenty-First Century  

The Athena Doctrine

New York Times Bestseller. How feminine values can solve our toughest problems and build a more prosperous future.

The Brand Bubble

How to use brands to gain and sustain competitive advantage.

Spend Shift

Understanding the post-crisis consumer.

Other Publications
11/11/13

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)

By John Gerzema, Ed Lebar and and Anne Rivers

Financials alone cannot explain why some companies outperform their competitors. Macroeconomic factors, the quality of the management team, expected growth rates, and the value of the brand can help e...

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10/29/13

Athena Doctrine Excerpt

TODAY, DESPITE Women’s steady advancement, most leaders are men due to beliefs about gender, anchored by an expectation that men are meant to lead us. And yet the best leaders—those who are thrivi...

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10/28/13

Activating and Measuring Sponsorship Effects with RFID Engagement

By Kirk Wakefield and Anne Rivers

Top sports advertisers are mature brands with high brand awareness. The key is to differentiate from competitors through the most effective channels. How can we activate and accurately measure key per...

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08/6/13

On Brands and Word of Mouth

By MITCHELL J. LOVETT, RENANA PERES and and RON SHACHAR

Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention. This study aims to enhance understanding of brand character...

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All Content © 2017 BrandAsset Consulting
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