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What We've Written

Books

Members of the BAV Consulting team have authored three books, the most recent of which hit the New York Time’s bestseller list, as well as a myriad of other industry publications.

The Best Countries ebook

Defining Success and Leadership In The Twenty-First Century  

The Athena Doctrine

New York Times Bestseller. How feminine values can solve our toughest problems and build a more prosperous future.

The Brand Bubble

How to use brands to gain and sustain competitive advantage.

Spend Shift

Understanding the post-crisis consumer.

Other Publications
11/8/16

America Is Great and Can Be Greater

By David Reibstein and Anna Blender

In an effort to learn what the world thinks of America and other nations, together with U.S. News & World Report and WPP's BAV Consulting, we conducted the inaugural Best Countries survey. The goa...

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03/24/16

Is Trump The Ultimate Cage Fighter?

By David Sable & Will Johnson

Trump has turned his candidacy into a spectacle, say David Sable and Will Johnson...Cocksure and extreme, Trump is the only candidate we tested who aligns so closely with a sport. Hillary Clinton, in...

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03/8/16

The Global Feminine Age Is Rising

By John Gerzema

'The world is so complicated that you must have different people with different expertise putting their heads together to solve problems,'' said Duvdevani. ''Here it's a matter of teamwork, teamwork, ...

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01/26/16

The best countries understand soft power

By John Gerzema

DAVOS, Switzerland – While global leaders who gathered at the World Economic Forum's meeting debate solutions to social, political and economic uncertainty, quietly a new force is gaining credibilit...

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01/13/16

Trump’s campaign is damaging his brand

By Will Johnson & Michael D'Antonio

If Donald Trump is nothing else, he's an American Brand. The Trump name adorns luxury condominiums, hotels and golf courses around the world; it has sold a TV show, millions of books, a line of cologn...

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All Content © 2017 BrandAsset Consulting
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