What's been written about us

BAV Consulting is often featured in the press by a variety of mainstream media outlets.

Modern Leadership & Social Change: A Discussion with John Gerzema of BAV Consulting


Institute of Communication Agencies' FFWD Advertising and Marketing Week 2017 unveils keynote speakers


Why 'Feminine' Leaders Are More Effective


Future for Agencies and Clients Will Focus on Partnerships


The Role of National Branding in Global Economy

According to BAV Consulting, a division of Young & Rubicam (BAV), brand value has grown by nearly 80 percent since 1983 and represents almost one third of the $12tn in market capitalization of the...


The Role of National Branding in Global Economy

The link between economic success and branding is evident in a recent report published by U.S. News & World Report called “Best Countries.” By surveying more than 16,200 thought leaders in 36 ...


Y&R/BAV Brand Asset Valuator, The Italian Secret. How to Export our Brand in the World.

Thus saith the Best Countries, proprietary research BAV Consulting, a global strategy consultancy of Young & Rubicam Group , with expertise on corporate strategies, brand and marketing. The study ...


Apple Is Still Strong At 40, But Are The Best Years Behind It?

Apple remains one of the most sought-after brands. BAV Consulting, a firm that tracks brand reputation, said that after reaching a low in 2001, just before the iPod came out, Apple is now in the top 1...


Anna Blender of Young & Rubicam Joins As A Feature Speaker for 2016 Global Business Forum Organized by Freshfields and Columbia University

Ms. Blender, the leader of Y&R’s Nation Branding Practice, will discuss several surprising new trends in consumer perceptions and preferences. Drawing on extensive new consumer research, Ms. Ble...


Best Countries Introduction

U.S. News & World Report, WPP and the Wharton School on their new collaboration, Best Countries, a rankings, news and analysis project created to capture how countries are perceived on a global sc...


Director's Message: What I Rarely Do, A Book Review

What I will share as I write this Director’s Message on International Women’s Day last Tuesday (March 8) is a book written by two researchers, John Gerzema and Michael D’Antonio, titled, ...


The Winners and Losers of Super Bowl Ads

"A surprisingly emotional ad from a German car-maker, Audi tugs at the human spirit, while reinforcing its performance credentials," said John Gerzema, CEO of BAV Consulting, which tracks consumer per...


How Finland Is Marketing Itself — Without Saying a Word ;-)

Emojis are a nearly universal language – symbols that speak clearly across cultures. But Finland has created a set that has a more singular focus: putting a clever and fun spin on the culture and id...


For the world’s most scrutinized body, Mattel’s Barbie has a new look

A study by BAV Consulting found that consumers perceive the Barbie brand as being “less relevant” than 80 percent of 3,500 brands in 200 categories BAV studied. BAV’s data analysis also fo...


Germany reacts to being ranked world’s best country in the most German way

The United States came in fourth in the ranking, which was conducted by the magazine U.S. News & World Report, the University of Pennsylvania's Wharton School and global brand consultants BAV Co...


The One Successful Traits All Managers Have in Common

Successful managers have a visceral dose of empathy for those they lead. That's according to John Gerzema, businessman and co-author of The Athena Doctrine: How Women (and the Men Who Think Li...


UK named the third best country in the world

John Gerzema, CEO of BAV Consulting, said: "Best Countries is a product of the most extensive data set ever collected on how nations are perceived globally. These perceptions contribute to a greater n...


When it's OK for Obama (or any leader) to cry

Few symbols are more powerful than tears at the top. On Tuesday, President Obama was somber as he recited familiar episodes of recent gun violence. His face began to crumple when he arrived-;you co...

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