What's been written about us

BAV Consulting is often featured in the press by a variety of mainstream media outlets.

What It Takes to Get There Is Not What It Takes to Lead

This afternoon, the headline "Senate Deal Reached"...flashed across the screens, and began the first shaky step to avoiding a national default and re-opening the U.S. government. But in watching this ...


Integrating the brand experience into daily mobile lives

Ask brand managers to name the consumer trend they are most excited about and you’re likely to hear a one-word answer: MOBILE. Ask them what’s keeping them up at night, and don’t be surprised t...


Would Government Be Shut Down if Women Ruled the World?

We didn't think they would do it but they did: The Government shut down begins. And while politicians continue to play the blame game, 800,000 federal workers are furloughed and Yosemite National Park...


John Gerzema: Engage with Marketing That Matters

There is no such thing as a low-interest product, according to John Gerzema.  In the hands of a smart marketer, any brand can step beyond its category and tap into what really matters to customers. ...


Gov. Christie, Jon Stewart, 'Girls,' Miracle Whip Send A Message To Brands: Be Blunt

When New Jersey Gov. Chris Christie unveiled his summer Spotify playlist in July, we learned an important branding lesson.


"Feminine" Values Can Give Tomorrow's Leaders an Edge

A Pew Center study released in May revealed that working mothers are the sole or primary provider in a record 40 percent of U.S. households. Only a few days before, hedge fund billionaire Paul Tudor-J...


amLIVE! Interview with BAVC Chairman and NYT Best Selling author John Gerzema

This New York Times bestseller says “Women, and the Men who think like them, will rule the future”. We’ll meet the author.


Citi Investment in New York City Bikeshare Pays Off

In an attempt to improve its image after the financial crisis, one of America’s largest financial institutions sponsored New York City’s fledgling bikeshare program. The investment is already payi...


The Engagement Project

"Finally people have woken up to engagement," says Shane Smith, CEO of VICE. As part of our Engagement Project, we interviewed him, along with other advertising leaders, about how the web has fundamen...


John Gerzema: A Dozen Chairs - Huffington Post

Many Israelis know that Shimon Peres had brought a new way of working to the office of the president, and one visit to the presidential palace is all it takes to see how. Efrat Duvdevani, Peres's Dire...


Athena Doctrine Hits the UK

Our New York Times Best Selling Book The Athena Doctrine is featured in an article in yesterdays Sunday Times titled, "By George, He's Got It." We've sparked an interesting discussion on the merits of...


The Connection Between Vulnerability And Innovation

Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency. “For most scientific researchers, ti...


Lead Like a Goddess: "The Athena Doctrine"

The moment I finished reading The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, I wanted to stand up, cheer and find friends to form a human pyramid.


Forbes Interview: How Women Will Rule the Future of Work

I recently spoke to my friend, John Gerzema, about his new book “The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future.”


Daily Beast Article

A recent article for The Daily Beast highlighting the Athena traits empathy and collaboration and detailing how those triats can be applied in a business.


Article for PSFK on John and The Athena Doctrine

Amazing writer and marketer Rob Fields, who is the Director of Content at the Brand Activation Association, wrote an article for PSFK profiling John and the Athena Doctrine. Read the full article here...


Your Brand Needs Energy

Unless your brand is one of the exceptions, it needs energy. a brand that has insufficient energy has two potential liabilities. First, it will lack visibility and it will no longer be among those tha...


BRITE Conference

John Gerzema is speaking at The BRITE Conference at The Columbia Business School Center on Global Brand Leadership next Tuesday March 5th if you want to attend/prospect – pretty good lineup of CEO's...


The Socially Conscious Consumer

The rise of mindful consumption
Örn Bárður Jónsson feared that his country had lost its way. The Icelandic government had just approved the sale of the nation’s complete genetic profile to ...

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