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What's been written about us

BAV Consulting is often featured in the press by a variety of mainstream media outlets.

TEDxWomen 2012

John Gerzema @ TEDxWomen 2012

12/11/2012

Hostess As A Heritage Brand

Just as its hallmark product, the beloved Twinkie, is indestructible==spoil-proof, burn-resistant, gravity-defying--so, too, is its parent brand.

12/5/2012

Scott Siff: It’s time to bring the trust back into brands

It’s time to bring the trust back into brandsLoss to trust in brands leads to loss in financial performance - warns Scott Siff, CEO of BAV Consulting, a guest at the Cities Summit Tel Aviv con...

11/16/2012

Americans love Tel Aviv

Comprehensive survey reveals US public favors Israeli metropolis over 3,150 other famous global brands, including Prada and Wall Street Journal

10/22/2012

The Rules of Engagement

Thanks to the openness of the web, consumers are taking control of the brands they love. But although the rules of the game have changed, smart brands are embracing digital to create their most respon...

10/16/2012

Brand Building in a Digital Age

The best marketers today are open, honest and a bit vulnerable. They kind of embrace the chaos by being quick learners and good experimenters who like a scientist is willing to admit failure in the pr...

07/10/2012

'Aggression is the least valued masculine trait in leadership' - The Times of India

American author and consultant John Gerzema is known for his influential books, The Brand Bubble and The Spend Shift. Along with author Michael D'Antonio, he is working on his latest book, The Athena ...

06/29/12

"Tablet U": Tablets and the future of education

Despite being in the middle of a war zone, Mohammad Ahdali isn’t focused on bullets, but on bond indexing. Mohammad is hitting the books (well, the iPad) for next week’s business administration ex...

06/27/12

Aussies Brands Lack Trust

Traditional Aussie brands like Qantas, Dairy Farmers, OPSM and Meadow Lea have seen consistent declines in trust over the past five years, according to the latest 'Brand Asset Valuator' report.

4/13/2012

First In, First Out

In September 2007, Apple dropped the US price of its new 8GB iPhone from $599 to $399. A cause for celebration, one might think, but not for those devotees who had camped outside Apple stores three mo...

03/01/12

Hacking For Humanity

Lost in the hype of the next, latest, greatest release of virtually any tablet wannabe is the fact that Microsoft has continued to build on its quite attractive figure of eleven million Kinects in mar...

02/01/12

Tim Cook’s Leadership Opportunity: Painting the Apple Green

Apple CEO Tim Cook may never be able to compete with the myth of Steve Jobs, but he now has a golden opportunity to fix two things Apple’s brilliant and mercurial founder got wrong: workers’ right...

03/07/12

Floating Facebook: The value of friendship

Facebook is likely to become a gargantuan company. That will bring risks as well as rewards.

02/04/12
All Content © 2017 BrandAsset Consulting
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