What's been written about us
John Gerzema @ TEDxWomen 2012
Hostess As A Heritage Brand
Just as its hallmark product, the beloved Twinkie, is indestructible==spoil-proof, burn-resistant, gravity-defying--so, too, is its parent brand.
Scott Siff: It’s time to bring the trust back into brands
It’s time to bring the trust back into brandsLoss to trust in brands leads to loss in financial performance - warns Scott Siff, CEO of BAV Consulting, a guest at the Cities Summit Tel Aviv con...
Americans love Tel Aviv
Comprehensive survey reveals US public favors Israeli metropolis over 3,150 other famous global brands, including Prada and Wall Street Journal
The Rules of Engagement
Thanks to the openness of the web, consumers are taking control of the brands they love. But although the rules of the game have changed, smart brands are embracing digital to create their most respon...
Brand Building in a Digital Age
The best marketers today are open, honest and a bit vulnerable. They kind of embrace the chaos by being quick learners and good experimenters who like a scientist is willing to admit failure in the pr...
'Aggression is the least valued masculine trait in leadership' - The Times of India
American author and consultant John Gerzema is known for his influential books, The Brand Bubble and The Spend Shift. Along with author Michael D'Antonio, he is working on his latest book, The Athena ...
"Tablet U": Tablets and the future of education
Despite being in the middle of a war zone, Mohammad Ahdali isn’t focused on bullets, but on bond indexing. Mohammad is hitting the books (well, the iPad) for next week’s business administration ex...
Aussies Brands Lack Trust
Traditional Aussie brands like Qantas, Dairy Farmers, OPSM and Meadow Lea have seen consistent declines in trust over the past five years, according to the latest 'Brand Asset Valuator' report.
First In, First Out
In September 2007, Apple dropped the US price of its new 8GB iPhone from $599 to $399. A cause for celebration, one might think, but not for those devotees who had camped outside Apple stores three mo...
Hacking For Humanity
Lost in the hype of the next, latest, greatest release of virtually any tablet wannabe is the fact that Microsoft has continued to build on its quite attractive figure of eleven million Kinects in mar...
Tim Cook’s Leadership Opportunity: Painting the Apple Green
Apple CEO Tim Cook may never be able to compete with the myth of Steve Jobs, but he now has a golden opportunity to fix two things Apple’s brilliant and mercurial founder got wrong: workers’ right...
Floating Facebook: The value of friendship
Facebook is likely to become a gargantuan company. That will bring risks as well as rewards.