Subscribe

What's been written about us

BAV Consulting is often featured in the press by a variety of mainstream media outlets.

Why Trust Matters More Than Ever for Brands

We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense t...

12/08/11

The Post- Recession Consumer Mindset

Consumer spending patterns are changing, part of a trend that has been gathering strength during the past 10 years. It’s a return to lifestyles more focused on community, connection, affordability, ...

8/2011

Why You Should Hire E-lancers

When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery.

09/27/11

Reshaping the World of Retail

People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun.

08/23/11

The Geeks Are Graying

Why businesses shouldn't treat technology as a young person's game.

05/31/11

READER'S DIGEST LEADS THE PACK BASED ON THE RECENT

Reader's Digest achieved the highest score of any magazine brand measured by Canada's largest independent brand equity survey (The Brand Asset Valuator study by Young & Rubicam Canada Ltd). The study ...

5/18/2011

The Consumption Dilemma: Leverage Points for Accelerating Sustainable Growth

This report is the third to be published as part of the Sustainability Initiative of the World Economic Forum. It moves beyond asking why sustainability is important, and towards identifying leverage ...

04/01/11

Managing By Mea Culpa

With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed.

03/14/11

Block Party Capitalism: Where Analog and Digital Intersect

What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like prove...

03/11/11

Tactics Are the New Strategy

Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once in a while?

02/24/11

When Hackers Become Makers

How the practice of hacking is going mainstream and creating good.

02/14/11

The Era of Slow Selling

The patient sales practices of companies such as Warby Parker are the way of the future.

01/19/11

Defying Conventional Wisdom to Sell Glasses Online

Article from The New York Times.

01/16/11

Innovation for the Sake of Permanence

Why more companies are turning a handsome profit by helping consumers recapture the glories of the past.

01/10/11
All Content © 2017 BrandAsset Consulting
Subscribe

Subscribe to BAViewsletter, our monthly newsletter, and to weekly BAViews, our blog, to keep up to date with BAV’s latest insights.

BAViewsletter

Our monthly newsletter with the latest insights on specific subjects.

BAViews: Our Blog

A weekly article written by our specialized staff on relevant subjects.

Name*
Email*
Company*
Title
cancel
subscribe

By checking the box, you are indicating your consent to receiving further communication from us. For our opt-out process, please read our Privacy Policy.

Thank you
for subscribing!

Please check your inbox
to confirm your email address.

close
Contact Form

Fill out the form below letting us know what you’d like to talk about and we’ll get back to you.

Name*
Email*
Phone
City
Country
Job Title
Company
Subject*
Comments*
cancel
submit

We do not share your information, please read our Privacy Policy.

Thank you!

Your message has been submitted successfully.

close