What's been written about us
Why Trust Matters More Than Ever for Brands
We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense t...
The Post- Recession Consumer Mindset
Consumer spending patterns are changing, part of a trend that has been gathering strength during the past 10 years. It’s a return to lifestyles more focused on community, connection, affordability, ...
Why You Should Hire E-lancers
When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery.
Reshaping the World of Retail
People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun.
The Geeks Are Graying
Why businesses shouldn't treat technology as a young person's game.
READER'S DIGEST LEADS THE PACK BASED ON THE RECENT
Reader's Digest achieved the highest score of any magazine brand measured by Canada's largest independent brand equity survey (The Brand Asset Valuator study by Young & Rubicam Canada Ltd). The study ...
The Consumption Dilemma: Leverage Points for Accelerating Sustainable Growth
This report is the third to be published as part of the Sustainability Initiative of the World Economic Forum. It moves beyond asking why sustainability is important, and towards identifying leverage ...
Managing By Mea Culpa
With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed.
Block Party Capitalism: Where Analog and Digital Intersect
What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like prove...
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once in a while?
When Hackers Become Makers
How the practice of hacking is going mainstream and creating good.
The Era of Slow Selling
The patient sales practices of companies such as Warby Parker are the way of the future.
Defying Conventional Wisdom to Sell Glasses Online
Article from The New York Times.
Innovation for the Sake of Permanence
Why more companies are turning a handsome profit by helping consumers recapture the glories of the past.