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contact formAthena Doctrine Hits the UK
Our New York Times Best Selling Book The Athena Doctrine is featured in an article in yesterdays Sunday Times titled, "By George, He's Got It." We've sparked an interesting discussion on the merits of feminine competencies in British-led businesses.
The Connection Between Vulnerability And Innovation
Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency. “For most scientific researchers, time has the highest value, and asking for help can ...
Lead Like a Goddess: "The Athena Doctrine"
The moment I finished reading The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, I wanted to stand up, cheer and find friends to form a human pyramid.
Forbes Interview: How Women Will Rule the Future of Work
I recently spoke to my friend, John Gerzema, about his new book “The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future.”
Daily Beast Article
A recent article for The Daily Beast highlighting the Athena traits empathy and collaboration and detailing how those triats can be applied in a business.
Article for PSFK on John and The Athena Doctrine
Amazing writer and marketer Rob Fields, who is the Director of Content at the Brand Activation Association, wrote an article for PSFK profiling John and the Athena Doctrine. Read the full article here.
BRITE Conference
John Gerzema is speaking at The BRITE Conference at The Columbia Business School Center on Global Brand Leadership next Tuesday March 5th if you want to attend/prospect – pretty good lineup of CEO's and marketers speaking/attending
The Socially Conscious Consumer
The rise of mindful consumption
Örn Bárður Jónsson feared that his country had lost its way. The Icelandic government had just approved the sale of the nation’s complete genetic profile to a corporation that would make it available to rese...
Hostess As A Heritage Brand
Just as its hallmark product, the beloved Twinkie, is indestructible==spoil-proof, burn-resistant, gravity-defying--so, too, is its parent brand.
Scott Siff: It’s time to bring the trust back into brands
It’s time to bring the trust back into brandsLoss to trust in brands leads to loss in financial performance - warns Scott Siff, CEO of BAV Consulting, a guest at the C...
Americans love Tel Aviv
Comprehensive survey reveals US public favors Israeli metropolis over 3,150 other famous global brands, including Prada and Wall Street Journal
The Rules of Engagement
Thanks to the openness of the web, consumers are taking control of the brands they love. But although the rules of the game have changed, smart brands are embracing digital to create their most responsive, innovative, and efficient campaigns ever. Th...
Brand Building in a Digital Age
The best marketers today are open, honest and a bit vulnerable. They kind of embrace the chaos by being quick learners and good experimenters who like a scientist is willing to admit failure in the process of discovery. But many don’t believe this....
'Aggression is the least valued masculine trait in leadership' - The Times of India
American author and consultant John Gerzema is known for his influential books, The Brand Bubble and The Spend Shift. Along with author Michael D'Antonio, he is working on his latest book, The Athena Doctrine: How Women (And Men Who Think Like Them) ...
"Tablet U": Tablets and the future of education
Despite being in the middle of a war zone, Mohammad Ahdali isn’t focused on bullets, but on bond indexing. Mohammad is hitting the books (well, the iPad) for next week’s business administration exam from an internet cafe in Damascus. Mohammed is ...
First In, First Out
In September 2007, Apple dropped the US price of its new 8GB iPhone from $599 to $399. A cause for celebration, one might think, but not for those devotees who had camped outside Apple stores three months earlier to be the first to own the new contra...
Hacking For Humanity
Lost in the hype of the next, latest, greatest release of virtually any tablet wannabe is the fact that Microsoft has continued to build on its quite attractive figure of eleven million Kinects in market and growing. The product's remarkable user exp...
How We Shop—A New Revolution
A recent survey from the Pew Research Center found, “of the 13 recessions that the American public has endured since the Great Depression of 1929-33, none has presented a more punishing combination of length, breadth and depth than this one.”
Tim Cook’s Leadership Opportunity: Painting the Apple Green
Apple CEO Tim Cook may never be able to compete with the myth of Steve Jobs, but he now has a golden opportunity to fix two things Apple’s brilliant and mercurial founder got wrong: workers’ rights in China and outsourcing. Should he do it, he’...
Floating Facebook: The value of friendship
Facebook is likely to become a gargantuan company. That will bring risks as well as rewards.
Why Trust Matters More Than Ever for Brands
We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense to be specific about how and why it adds value.
Why You Should Hire E-lancers
When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery.
Reshaping the World of Retail
People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun.
The Consumption Dilemma: Leverage Points for Accelerating Sustainable Growth
This report is the third to be published as part of the Sustainability Initiative of the World Economic Forum. It moves beyond asking why sustainability is important, and towards identifying leverage points that can tip the global economy as a whole...
Managing By Mea Culpa
With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed.
Block Party Capitalism: Where Analog and Digital Intersect
What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are fi...
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once in a while?
When Hackers Become Makers
How the practice of hacking is going mainstream and creating good.
The Era of Slow Selling
The patient sales practices of companies such as Warby Parker are the way of the future.
Innovation for the Sake of Permanence
Why more companies are turning a handsome profit by helping consumers recapture the glories of the past.
How Consumerism Has Gone Through "Spend Shift"
Interview between Tess Vigeland and John Gerzema.
The Best Books for Business Owners 2010
Americans emerging from the recession are different from the Americans who went into it. And not just because we have less money. Consumers who once sought status and luxury now prefer goods that speak to enduring values like optimism, resiliency, se...
Shopping for Bargains... And Buying With Cash
’Tis the season for sales, but can the economy count on the newly cautious American consumer?
Innovation to Help You Concentrate
How new technologies like Instapaper and Trippy help people concentrate and focus on meaningful tasks.
John Gerzema: America’s Thriving Public Libraries
The Texas sun beats down on a mud-colored landscape. A hundred yards to the south a light breeze ripples the water in a shallow pond. A small herd, maybe twenty head, collects where the land dips toward the entryway to a large structure the color of ...
The Business of Unfriending People
How start-ups such as GroupMe, Path, Diaspora, and Letter.ly are attempting to descale the social networking landscape.
The Best Books for Business Owners
There are so many great business books to choose from. Which ones should you read? To pick the top business books of the year for the entrepreneur, we turned to editor at large Leigh Buchanan, who writes Inc.'s monthly "Skimmer's Guide" book review; ...
Understanding The Spend Shift
The recession has left most sales executives thinking that the recession put an end to consumer spending. The truth is that consumers are still willing to spend, but their behavior has dramatically shifted. To land a sale today, sales executives need...
There's More to Hooking Shoppers on Black Friday Than A Good Deal
On the occasion of Black Friday, the first official shopping day of the holiday season, coauthors of the new book "Spend Shift," Michael D'Antonio and John Gerzema, have written an op-ed explaining the psychology of shoppers –- not just why we shop...
Restoring Trust to Banking
Smart companies such as Venmo, BankSimple, and PayPal are experimenting with clever ways to rebuild trust in the banking system.
The Rise of The Surgical Shopper As Impulse Buying Declines
Think of the Mall of America as the Colosseum of American consumerism: It has more than 500 shops, 50 eateries and its own theme park, complete with an indoor roller-coaster. And now it, too, seems a symbol of a bygone era.
The Spend Shifter Revolution
The elections haven’t ceased. Every day is election day for companies and people are voting with their pocketbooks. Although people are finding themselves less rich, they are feeling more powerful than ever with every dollar they spend. The consume...
Meet the Spend-Shifters
This long economic slump has led to all kinds of fragmented changes in behaviour. Individuals and companies are spending less and saving more. Thrift has become a virtue and old-fashioned practices such as barter are making a comeback. Local is prefe...
Consumer Belts Stay Tight After Recession
Layaway, once the province of the poor, has gone mainstream. At the Mall of America in Minnesota, shoppers dart in for just one or two things. In New York, socialites do the unthinkable: They wear the same ball gown twice.
Another 'Great Depression'
For the 80% of Americans born after World War II, the current downturn has prompted big changes in spending habits, according to author John Gerzema. So what are they doing differently?
Meet the "Mr. October" of Customer Service
The value of trust is not lost on some businesspeople. On a recent visit to San Francisco, I paid a visit to the Giants and met with the team's managers who reviewed for me the multiyear strategy they have followed to build trust with their fans. It ...
Black Friday: How The New Frugality Affects What We Buy
The recession swept across this country like a storm; hitting hard and wreaking noticeable damage. In response, a lot of Americans began making more responsible financial decisions, paid more attention to their savings and began consuming more consci...
In Barter Nation, Old Forms of Commerce Are New Again
In the post-financial crisis age, mindless consumption is out, and mindful consumption is in. Eighty-one percent of Americans according to my firm's research say the recent economic crisis has had a long-term effect on the way they spend their time a...
Alice.com: Trust and Privacy in the Age of Social Networking
In this excerpt from Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, authors John Gerzema and Michael D'Antonio tell us about Alice.com, where you can hand over your personal info to dozens of companies,...
Why Banking Tech Needs To Get With The Times
Big changes are needed in the retail banking industry. Bank customers are changing faster than banks, said Deb Bianucci, President and CEO of BAI, a technology and consulting group for the financial services industry. Bianucci made the remarks at BA...
Book Review: Spend Shift
Because of the recent financial meltdown and the newly straitened circumstances of many Americans, certain bedrock virtues—thrift, faith, community, hard work—are enjoying a renaissance, according to John Gerzema and Michael D'Antonio in "Spend S...
Nothing and Everything -- What Consumers Expect from the New Normal
At the height of the Great Recession, when unemployment crossed the ten percent mark and personal income hit its lowest point, most Americans had already taken action to deal with the crisis on personal terms. In fact, they had begun to increase hous...
The New Era of Secondhand Shopping
This is the first in a series called Secondhand Nation, which takes a closer look at how thrift stores, garage sales and secondhand shops have fared during the recession and what the future holds for the frugal consumer.
How U.S. Consumers Are Steering the 'Spend Shift'
At the height of the Great Recession we set off across America in search of stories of hope. We were armed with data from Young & Rubicam's BrandAsset Valuator that showed how most people were thinking, feeling and spending in new ways. We traveled t...
The New Normal: What to Expect of Our Economy
THE NEW NORMAL is an expression, and a condition, we may have to get used to . . . or so many economists are now telling us. And for millions of Americans, even ostensibly good news is providing little to cheer about. Our Sunday Morning Cover Story i...
5 Traits of the New American Consumer
It's official: Consumerism is dead, and it's been replaced with something better. We've slowed down, started prioritizing financial security over materialism, and wouldn't drive a mega-SUV or live in a McMansion if you paid us.
Picking the Best Name for Your Business
For small businesses, the answer to what’s in a name is everything. Experts say naming your business should require consideration comparable to naming your baby. “Your name really requires almost as much attention as your business model,” say...
Understanding the Consumer of the Future
As chief insights officer for Young & Rubicam, John Gerzema presides over the world's largest database of information about consumer attitudes. Recently, he has been traveling the country, interviewing marketers and consumers about changing consumer ...
Leading Outside the Lines
Ed Carolan knows a lot about making soup. He also is a master at using performance objectives to motivate frontline workers. From early 2007 through 2009, Carolan was the general manager for StockPot, a business group within the Campbell Soup Company...
John Gerzema: The Post-Crisis Consumer
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect wit...