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What's been written about us

BAV Consulting is often featured in the press by a variety of mainstream media outlets.

The Winners and Losers of Super Bowl Ads

"A surprisingly emotional ad from a German car-maker, Audi tugs at the human spirit, while reinforcing its performance credentials," said John Gerzema, CEO of BAV Consulting, which tracks consumer per...

2/8/2016

How Finland Is Marketing Itself — Without Saying a Word ;-)

Emojis are a nearly universal language – symbols that speak clearly across cultures. But Finland has created a set that has a more singular focus: putting a clever and fun spin on the culture and id...

2/2/2016

For the world’s most scrutinized body, Mattel’s Barbie has a new look

A study by BAV Consulting found that consumers perceive the Barbie brand as being “less relevant” than 80 percent of 3,500 brands in 200 categories BAV studied. BAV’s data analysis also fo...

1/28/2016

Germany reacts to being ranked world’s best country in the most German way

The United States came in fourth in the ranking, which was conducted by the magazine U.S. News & World Report, the University of Pennsylvania's Wharton School and global brand consultants BAV Co...

1/21/2016

The One Successful Traits All Managers Have in Common

Successful managers have a visceral dose of empathy for those they lead. That's according to John Gerzema, businessman and co-author of The Athena Doctrine: How Women (and the Men Who Think Li...

1/21/2016

UK named the third best country in the world

John Gerzema, CEO of BAV Consulting, said: "Best Countries is a product of the most extensive data set ever collected on how nations are perceived globally. These perceptions contribute to a greater n...

1/20/2016

When it's OK for Obama (or any leader) to cry

Few symbols are more powerful than tears at the top. On Tuesday, President Obama was somber as he recited familiar episodes of recent gun violence. His face began to crumple when he arrived-;you co...

1/7/2016
All Content © 2016 BrandAsset Consulting
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