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Nicole Bach Lampe

VP, Account Director
Nicole is a BAV veteran -her 12 year tenure started in 2000 when the study was evolving from an annual study to a quarterly panel with custom capabilities. As the toolkit has evolved over time, Nicole has become expert at mining panel data and constructing custom client research and culling these large data sets into actionable brand recommendations that address key business issues for both US and international brands. Her favorite aspect of the data is capturing and quantifying consumer insights on pop culture whether it be celebrities/personalities, media/entertainment, or sports. Nicole is an avid sports fan, having had competed in all types of sports growing up, as well as volunteering as a coach at her grammar school. A native New Yorker, her sports hopes and heartaches lie with the Jets, Mets and Knicks.
Nicole Bach Lampe

Focuses

Casual Dining & Fast Food, Hospitality (Hotels), Technology, Telecom, Internet, Financial (Credit Cards), Spirits & Liquors

Education

  • BA from Tufts University in Psychology and Child Development, magna cum laude

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