Recent Articles


The Athena Doctrine

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

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The Brand Bubble

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar ffer credible evidence–drawn from a detailed analysis of a decade’s worth of brand and financial data using

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BAV Insights In The Press


Meridian and U.S. News & World Report Reveal Best Countries Rankings For 2017

The panel included Her Excellency Anne Anderson, Ambassador of Ireland to the United States; John Gerzema, Chairman and CEO of BAV Consulting; Dr. David Reibstein, Professor of Marketing at The Wharton School; and Ambassador Vinai Thummalapally, Exec...

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U.S. slips to seventh best country in the world after Trump election, Switzerland tops the list

The ranking, released Tuesday by U.S. News & World Report in partnership with the University of Pennsylvania's Wharton School and global brand consultants BAV Consulting, show the Unites States has lost Go to Original Article


In a global ranking of ‘best countries,’ the United States drops to No. 7

  John Gerzema, chairman and CEO of Y&R’s BAV Consulting, said the ranking reflected a global anxiety. “Our data captured widespread global concern for the social and geopolitical changes that cast many nations into uncertainty and t...

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Future for Agencies and Clients Will Focus on Partnerships

The future of agencies may also rely on an "Uber-type model," where people come together from all different agencies or offices, said John Gerzema, CEO of BAV Consulting. He said small and big agencies may eventually all work together and people may ...

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The Best Country in the World? Survey Say it's Switzerland

“Our data captured widespread global concern for the social and geopolitical changes that cast many nations into uncertainty and turmoil,” said John Gerzema, chief executive of BAV Consulting. “The new rankings reflect people’s desire to rest...

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Modern Leadership & Social Change: A Discussion with John Gerzema of BAV Consulting


Institute of Communication Agencies' FFWD Advertising and Marketing Week 2017 unveils keynote speakers


Why 'Feminine' Leaders Are More Effective


Future for Agencies and Clients Will Focus on Partnerships


The Role of National Branding in Global Economy

According to BAV Consulting, a division of Young & Rubicam (BAV), brand value has grown by nearly 80 percent since 1983 and represents almost one third of the $12tn in market capitalization of the S&P 500. So how can businesses use emerging t...

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The Role of National Branding in Global Economy

The link between economic success and branding is evident in a recent report published by U.S. News & World Report called “Best Countries.” By surveying more than 16,200 thought leaders in 36 global markets, analysts at BAV Consulting and the...

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Y&R/BAV Brand Asset Valuator, The Italian Secret. How to Export our Brand in the World.

Thus saith the Best Countries, proprietary research BAV Consulting, a global strategy consultancy of Young & Rubicam Group , with expertise on corporate strategies, brand and marketing. The study was conducted in partnership with US News & Wo...

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Apple Is Still Strong At 40, But Are The Best Years Behind It?

Apple remains one of the most sought-after brands. BAV Consulting, a firm that tracks brand reputation, said that after reaching a low in 2001, just before the iPod came out, Apple is now in the top 1 percent of American brands. And it's in the top 2...

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Anna Blender of Young & Rubicam Joins As A Feature Speaker for 2016 Global Business Forum Organized by Freshfields and Columbia University

Ms. Blender, the leader of Y&R’s Nation Branding Practice, will discuss several surprising new trends in consumer perceptions and preferences. Drawing on extensive new consumer research, Ms. Blender will provide valuable insights into how the g...

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Best Countries Introduction

U.S. News & World Report, WPP and the Wharton School on their new collaboration, Best Countries, a rankings, news and analysis project created to capture how countries are perceived on a global scale.   Go to Original Article


Director's Message: What I Rarely Do, A Book Review

What I will share as I write this Director’s Message on International Women’s Day last Tuesday (March 8) is a book written by two researchers, John Gerzema and Michael D’Antonio, titled, “The Athena Doctrine: How Women (And Men Who Thi...

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The Winners and Losers of Super Bowl Ads

"A surprisingly emotional ad from a German car-maker, Audi tugs at the human spirit, while reinforcing its performance credentials," said John Gerzema, CEO of BAV Consulting, which tracks consumer perception of brands.   Go to Original Article


How Finland Is Marketing Itself — Without Saying a Word ;-)

Emojis are a nearly universal language – symbols that speak clearly across cultures. But Finland has created a set that has a more singular focus: putting a clever and fun spin on the culture and identity of the country. Petra Theman, director f...

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For the world’s most scrutinized body, Mattel’s Barbie has a new look

A study by BAV Consulting found that consumers perceive the Barbie brand as being “less relevant” than 80 percent of 3,500 brands in 200 categories BAV studied. BAV’s data analysis also found that consumers perceive Barbie as being in the...

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Germany reacts to being ranked world’s best country in the most German way

The United States came in fourth in the ranking, which was conducted by the magazine U.S. News & World Report, the University of Pennsylvania's Wharton School and global brand consultants BAV Consulting. According to an Go to Original Article


The One Successful Traits All Managers Have in Common

Successful managers have a visceral dose of empathy for those they lead. That's according to John Gerzema, businessman and co-author of The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, who spoke to ...

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These are the 22 best countries in the world, according to US News & World Report

At this year's conference, US News & World Report released its "Best Countries" findings — a joint project with the University of Pennsylvania’s Wharton School of Bus...

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And the award for best country goes to...

WPP led the survey, using a similar methodology to the one it employs to measure consumers’ perception of company brands. Countries, like companies, should think carefully about cultivating the...

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UK named the third best country in the world

John Gerzema, CEO of BAV Consulting, said: "Best Countries is a product of the most extensive data set ever collected on how nations are perceived globally. These perceptions contribute to a greater narrative about future drivers and deterrents of ec...

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Canada has absolutely zero chill about being ranked the second best country

The ranking, done in partnership with the University of Pennsylvania’s Wharton School and BAV Consulting, looked at factors such as quality of life, economy, and human rig...

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When it's OK for Obama (or any leader) to cry

Few symbols are more powerful than tears at the top. On Tuesday, President Obama was somber as he recited familiar episodes of recent gun violence. His face began to crumple when he arrived-;you could see how he dreaded that moment-;at Newtown, an...

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Anna Blender speaks at UN Program IYLA 2015

Anna Blender is a Vice President at BAV® Consulting, a global brand strategy firm that translates quantitative consumer insights into actionable ways to drive brand growth towards more purpose and more profit. As the lead of the Nation Branding Prac...

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Your Brands Needs Energy

Your brand needs energy! Brands without energy have not fared well over the last 15 years, a fact documented by John Gerzema and Ed Lebar using the Y&R Brand Asset Valuator (BAV) database, which measures forty thousand brands across more than ...

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Who Would Make a Better President: Donald Trump or Pope Francis?

A flash poll reveals how the Pontiff would fare if he were running against the political frontrunners. Go to Original Article


Business Chiefs Forfeit Pay to be Linked with Top Brands

Brand strength translates into millions less in CEOs pay, as bosses are prepared to take a substantial pay cut to captain strong brands, according to research from a London Business School academic. A team led by Nader Go to Original Article


Top 100 Brands Report: Insight into Brand Content on YouTube

YouTube recently celebrated its 10th birthday, and with this milestone in mind we reflected on how YouTube has become a daily part of the lives of millions of people. Communities, both small and large, explore their passions on YouTube. Car buyers ch...

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We All Feel Too Busy, Something's Gotta Give

We are, too many of us, busy to the point of distress. The demands of work, the needs of those we love, and our own requirements for a healthy happy life, can seem impossible to satisfy. In response, we search for some factual ground to stand on. In ...

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Inside the Banker’s Brain

Sometime during the last few decades, banking stopped working for consumers. It became far too complicated, bankers displayed no sense of empathy, and the industry took a very short-term approach to its business and customers. Underpinning the thr...

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What It Takes to Get There Is Not What It Takes to Lead

This afternoon, the headline "Senate Deal Reached"...flashed across the screens, and began the first shaky step to avoiding a national default and re-opening the U.S. government. But in watching this debacle unfold, there is a central lesson in the n...

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Integrating the brand experience into daily mobile lives

Ask brand managers to name the consumer trend they are most excited about and you’re likely to hear a one-word answer: MOBILE. Ask them what’s keeping them up at night, and don’t be surprised to get the same response: MOBILE.

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Would Government Be Shut Down if Women Ruled the World?

We didn't think they would do it but they did: The Government shut down begins. And while politicians continue to play the blame game, 800,000 federal workers are furloughed and Yosemite National Park is celebrating its 123rd birthday with a Google D...

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John Gerzema: Engage with Marketing That Matters

There is no such thing as a low-interest product, according to John Gerzema.  In the hands of a smart marketer, any brand can step beyond its category and tap into what really matters to customers. The executive chairman of WPP Group's BAV Consult...

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Gov. Christie, Jon Stewart, 'Girls,' Miracle Whip Send A Message To Brands: Be Blunt

When New Jersey Gov. Chris Christie unveiled his summer Spotify playlist in July, we learned an important branding lesson.

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"Feminine" Values Can Give Tomorrow's Leaders an Edge

A Pew Center study released in May revealed that working mothers are the sole or primary provider in a record 40 percent of U.S. households. Only a few days before, hedge fund billionaire Paul Tudor-Jones created a stir by remarking at a conference t...

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amLIVE! Interview with BAVC Chairman and NYT Best Selling author John Gerzema

This New York Times bestseller says “Women, and the Men who think like them, will rule the future”. We’ll meet the author.

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Citi Investment in New York City Bikeshare Pays Off

In an attempt to improve its image after the financial crisis, one of America’s largest financial institutions sponsored New York City’s fledgling bikeshare program. The investment is already paying off for Citi.

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The Engagement Project

"Finally people have woken up to engagement," says Shane Smith, CEO of VICE. As part of our Engagement Project, we interviewed him, along with other advertising leaders, about how the web has fundamentally changed the business. They all agree: it's c...

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John Gerzema: A Dozen Chairs - Huffington Post

Many Israelis know that Shimon Peres had brought a new way of working to the office of the president, and one visit to the presidential palace is all it takes to see how. Efrat Duvdevani, Peres's Director General, welcomed me on a sunny afternoon whe...

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Athena Doctrine Hits the UK

Our New York Times Best Selling Book The Athena Doctrine is featured in an article in yesterdays Sunday Times titled, "By George, He's Got It." We've sparked an interesting discussion on the merits of feminine competencies in British-led businesses.

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The Connection Between Vulnerability And Innovation

Dr. Ijad Madisch kept getting ‘stuck’ in his experiments. Madisch, a Harvard-trained virologist with a PhD, wasn’t failing as much as sensing inefficiency. “For most scientific researchers, time has the highest value, and asking for help can ...

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Lead Like a Goddess: "The Athena Doctrine"

The moment I finished reading The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, I wanted to stand up, cheer and find friends to form a human pyramid.

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Forbes Interview: How Women Will Rule the Future of Work

I recently spoke to my friend, John Gerzema, about his new book “The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future.”

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Daily Beast Article

A recent article for The Daily Beast highlighting the Athena traits empathy and collaboration and detailing how those triats can be applied in a business.

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Article for PSFK on John and The Athena Doctrine

Amazing writer and marketer Rob Fields, who is the Director of Content at the Brand Activation Association, wrote an article for PSFK profiling John and the Athena Doctrine. Read the full article here.

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Your Brand Needs Energy

Unless your brand is one of the exceptions, it needs energy. a brand that has insufficient energy has two potential liabilities. First, it will lack visibility and it will no longer be among those that come to mind when customers consider a purchase....

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BRITE Conference

John Gerzema is speaking at The BRITE Conference at The Columbia Business School Center on Global Brand Leadership next Tuesday March 5th if you want to attend/prospect – pretty good lineup of CEO's and marketers speaking/attending

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The Socially Conscious Consumer

The rise of mindful consumption
Örn Bárður Jónsson feared that his country had lost its way. The Icelandic government had just approved the sale of the nation’s complete genetic profile to a corporation that would make it available to rese...

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TEDxWomen 2012

John Gerzema @ TEDxWomen 2012

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Hostess As A Heritage Brand

Just as its hallmark product, the beloved Twinkie, is indestructible==spoil-proof, burn-resistant, gravity-defying--so, too, is its parent brand.

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Scott Siff: It’s time to bring the trust back into brands

It’s time to bring the trust back into brandsLoss to trust in brands leads to loss in financial performance - warns Scott Siff, CEO of BAV Consulting, a guest at the Cities Summit Tel Aviv conference. In order to rehabilitate their image, he ...

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Americans love Tel Aviv

Comprehensive survey reveals US public favors Israeli metropolis over 3,150 other famous global brands, including Prada and Wall Street Journal

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The Rules of Engagement

Thanks to the openness of the web, consumers are taking control of the brands they love. But although the rules of the game have changed, smart brands are embracing digital to create their most responsive, innovative, and efficient campaigns ever. Th...

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Brand Building in a Digital Age

The best marketers today are open, honest and a bit vulnerable. They kind of embrace the chaos by being quick learners and good experimenters who like a scientist is willing to admit failure in the process of discovery. But many don’t believe this....

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'Aggression is the least valued masculine trait in leadership' - The Times of India

American author and consultant John Gerzema is known for his influential books, The Brand Bubble and The Spend Shift. Along with author Michael D'Antonio, he is working on his latest book, The Athena Doctrine: How Women (And Men Who Think Like Them) ...

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"Tablet U": Tablets and the future of education

Despite being in the middle of a war zone, Mohammad Ahdali isn’t focused on bullets, but on bond indexing. Mohammad is hitting the books (well, the iPad) for next week’s business administration exam from an internet cafe in Damascus. Mohammed is ...

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Aussies Brands Lack Trust

Traditional Aussie brands like Qantas, Dairy Farmers, OPSM and Meadow Lea have seen consistent declines in trust over the past five years, according to the latest 'Brand Asset Valuator' report.

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First In, First Out

In September 2007, Apple dropped the US price of its new 8GB iPhone from $599 to $399. A cause for celebration, one might think, but not for those devotees who had camped outside Apple stores three months earlier to be the first to own the new contra...

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Hacking For Humanity

Lost in the hype of the next, latest, greatest release of virtually any tablet wannabe is the fact that Microsoft has continued to build on its quite attractive figure of eleven million Kinects in market and growing. The product's remarkable user exp...

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Tim Cook’s Leadership Opportunity: Painting the Apple Green

Apple CEO Tim Cook may never be able to compete with the myth of Steve Jobs, but he now has a golden opportunity to fix two things Apple’s brilliant and mercurial founder got wrong: workers’ rights in China and outsourcing. Should he do it, he’...

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Floating Facebook: The value of friendship

Facebook is likely to become a gargantuan company. That will bring risks as well as rewards.

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Why Trust Matters More Than Ever for Brands

We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense to be specific about how and why it adds value.

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The Post- Recession Consumer Mindset

Consumer spending patterns are changing, part of a trend that has been gathering strength during the past 10 years. It’s a return to lifestyles more focused on community, connection, affordability, and quality.

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Why You Should Hire E-lancers

When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery.

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Reshaping the World of Retail

People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun.

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The Geeks Are Graying

Why businesses shouldn't treat technology as a young person's game.

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Reader's Digest achieved the highest score of any magazine brand measured by Canada's largest independent brand equity survey (The Brand Asset Valuator study by Young & Rubicam Canada Ltd). The study reports that Reader's Digest is among the brand le...

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The Consumption Dilemma: Leverage Points for Accelerating Sustainable Growth

This report is the third to be published as part of the Sustainability Initiative of the World Economic Forum. It moves beyond asking why sustainability is important, and towards identifying leverage points that can tip the global economy as a whole...

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Managing By Mea Culpa

With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed.

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Block Party Capitalism: Where Analog and Digital Intersect

What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are fi...

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Tactics Are the New Strategy

Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once in a while?

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When Hackers Become Makers

How the practice of hacking is going mainstream and creating good.

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The Era of Slow Selling

The patient sales practices of companies such as Warby Parker are the way of the future.

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Defying Conventional Wisdom to Sell Glasses Online

Article from The New York Times.

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Innovation for the Sake of Permanence

Why more companies are turning a handsome profit by helping consumers recapture the glories of the past.

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How Consumerism Has Gone Through "Spend Shift"

Interview between Tess Vigeland and John Gerzema.

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The Best Books for Business Owners 2010

Americans emerging from the recession are different from the Americans who went into it. And not just because we have less money. Consumers who once sought status and luxury now prefer goods that speak to enduring values like optimism, resiliency, se...

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In a Tight Holiday Season, Some Turn to Barter

Article from The New York Times.

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Shopping for Bargains... And Buying With Cash

’Tis the season for sales, but can the economy count on the newly cautious American consumer?

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John Gerzema in Conversation With Art Kleiner

Video on Vimeo.

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Innovation to Help You Concentrate

How new technologies like Instapaper and Trippy help people concentrate and focus on meaningful tasks.

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John Gerzema: America’s Thriving Public Libraries

The Texas sun beats down on a mud-colored landscape. A hundred yards to the south a light breeze ripples the water in a shallow pond. A small herd, maybe twenty head, collects where the land dips toward the entryway to a large structure the color of ...

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The Business of Unfriending People

How start-ups such as GroupMe, Path, Diaspora, and are attempting to descale the social networking landscape.

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The Best Books for Business Owners

There are so many great business books to choose from. Which ones should you read? To pick the top business books of the year for the entrepreneur, we turned to editor at large Leigh Buchanan, who writes Inc.'s monthly "Skimmer's Guide" book review; ...

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Understanding The Spend Shift

The recession has left most sales executives thinking that the recession put an end to consumer spending. The truth is that consumers are still willing to spend, but their behavior has dramatically shifted. To land a sale today, sales executives need...

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There's More to Hooking Shoppers on Black Friday Than A Good Deal

On the occasion of Black Friday, the first official shopping day of the holiday season, coauthors of the new book "Spend Shift," Michael D'Antonio and John Gerzema, have written an op-ed explaining the psychology of shoppers –- not just why we shop...

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Restoring Trust to Banking

Smart companies such as Venmo, BankSimple, and PayPal are experimenting with clever ways to rebuild trust in the banking system.

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How We Shop—A New Revolution

A recent survey from the Pew Research Center found, “of the 13 recessions that the American public has endured since the Great Depression of 1929-33, none has presented a more punishing combination of length, breadth and depth than this one.”

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The Rise of The Surgical Shopper As Impulse Buying Declines

Think of the Mall of America as the Colosseum of American consumerism: It has more than 500 shops, 50 eateries and its own theme park, complete with an indoor roller-coaster. And now it, too, seems a symbol of a bygone era.

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The Spend Shifter Revolution

The elections haven’t ceased. Every day is election day for companies and people are voting with their pocketbooks. Although people are finding themselves less rich, they are feeling more powerful than ever with every dollar they spend. The consume...

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Meet the Spend-Shifters

This long economic slump has led to all kinds of fragmented changes in behaviour. Individuals and companies are spending less and saving more. Thrift has become a virtue and old-fashioned practices such as barter are making a comeback. Local is prefe...

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Consumer Belts Stay Tight After Recession

Layaway, once the province of the poor, has gone mainstream. At the Mall of America in Minnesota, shoppers dart in for just one or two things. In New York, socialites do the unthinkable: They wear the same ball gown twice.

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Another 'Great Depression'

For the 80% of Americans born after World War II, the current downturn has prompted big changes in spending habits, according to author John Gerzema. So what are they doing differently?

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BOOK WORLD: Bestsellers

Bestseller List from The Washington Post.

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Meet the "Mr. October" of Customer Service

The value of trust is not lost on some businesspeople. On a recent visit to San Francisco, I paid a visit to the Giants and met with the team's managers who reviewed for me the multiyear strategy they have followed to build trust with their fans. It ...

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Black Friday: How The New Frugality Affects What We Buy

The recession swept across this country like a storm; hitting hard and wreaking noticeable damage. In response, a lot of Americans began making more responsible financial decisions, paid more attention to their savings and began consuming more consci...

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In Barter Nation, Old Forms of Commerce Are New Again

In the post-financial crisis age, mindless consumption is out, and mindful consumption is in. Eighty-one percent of Americans according to my firm's research say the recent economic crisis has had a long-term effect on the way they spend their time a...

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John Gerzema talks Spend Shift on Fox Business

Video on YouTube.

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10/21/10 Trust and Privacy in the Age of Social Networking

In this excerpt from Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, authors John Gerzema and Michael D'Antonio tell us about, where you can hand over your personal info to dozens of companies,...

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Why Banking Tech Needs To Get With The Times

Big changes are needed in the retail banking industry. Bank customers are changing faster than banks, said Deb Bianucci, President and CEO of BAI, a technology and consulting group for the financial services industry. Bianucci made the remarks at BA...

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Book Review: Spend Shift

Because of the recent financial meltdown and the newly straitened circumstances of many Americans, certain bedrock virtues—thrift, faith, community, hard work—are enjoying a renaissance, according to John Gerzema and Michael D'Antonio in "Spend S...

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Nothing and Everything -- What Consumers Expect from the New Normal

At the height of the Great Recession, when unemployment crossed the ten percent mark and personal income hit its lowest point, most Americans had already taken action to deal with the crisis on personal terms. In fact, they had begun to increase hous...

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The New Era of Secondhand Shopping

This is the first in a series called Secondhand Nation, which takes a closer look at how thrift stores, garage sales and secondhand shops have fared during the recession and what the future holds for the frugal consumer.

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How U.S. Consumers Are Steering the 'Spend Shift'

At the height of the Great Recession we set off across America in search of stories of hope. We were armed with data from Young & Rubicam's BrandAsset Valuator that showed how most people were thinking, feeling and spending in new ways. We traveled t...

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The New Normal: What to Expect of Our Economy

THE NEW NORMAL is an expression, and a condition, we may have to get used to . . . or so many economists are now telling us. And for millions of Americans, even ostensibly good news is providing little to cheer about. Our Sunday Morning Cover Story i...

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5 Traits of the New American Consumer

It's official: Consumerism is dead, and it's been replaced with something better. We've slowed down, started prioritizing financial security over materialism, and wouldn't drive a mega-SUV or live in a McMansion if you paid us.

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Picking the Best Name for Your Business

For small businesses, the answer to what’s in a name is everything. Experts say naming your business should require consideration comparable to naming your baby. “Your name really requires almost as much attention as your business model,” say...

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ThinkVoices with Google: Kindness & Empathy

Video on YouTube

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Understanding the Consumer of the Future

As chief insights officer for Young & Rubicam, John Gerzema presides over the world's largest database of information about consumer attitudes. Recently, he has been traveling the country, interviewing marketers and consumers about changing consumer ...

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Leading Outside the Lines

Ed Carolan knows a lot about making soup. He also is a master at using performance objectives to motivate frontline workers. From early 2007 through 2009, Carolan was the general manager for StockPot, a business group within the Campbell Soup Company...

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The Weight of Blame

The public's perception of banks has hit rock bottom, and politicians have pounced on the opportunity provided by the crisis to increase their own popularity. So banks face not only loss of business but also increased regulation. Duncan Wood assesses...

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Aug 2009

John Gerzema: The Post-Crisis Consumer

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect wit...

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Goldman's Damaged Reputation Leaves It With The 'Gekko' Look

Article from Financial Times.

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From Buy, Buy to Bye-Bye

“WANT IT!” screamed the words plastered on the walls, counters and shopping bags in the flagship emporium of Saks, a big American retailer, on Fifth Avenue in New York. The same exhortation was emblazoned in huge letters on a giant red and white ...

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Brands Lose Ground

IF YOUNG & RUBICAM is to be believed there are serious flaws in the traditional way most brands are valued - and those flaws could be more costly for the world's economy than the sub-prime disaster.

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The Marque of Another Crisis to Come

Article from Financial Times.

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Web: Brand Steroids

In the internet generation, new brands are bulldozing the establishment, undoing decades of marketing and capturing our loyalty. Sally Robertson reports.

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Study: Big 4 TV Networks' Brand Strength

The four major TV networks are holding up well as distinct and relevant brands in the minds of consumers. For TV advertisers, that's the good news. Here's the not-so-good news: The brand identities of an increasing number of individual shows are dec...

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Y&R maps plan for AP offensive

Y&R has hired a partner of virtual planning company Cynic as its creative planning director, one of three initiatives launched as part of a strategy to go on the offensive.

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What's in a Name? A Heck of a Lot.

BAV adds market differentiation to financial data and consumer relevance. Voila! It's brand value.

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