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Frida (Yu-Yun) Chen

VP, Account Director
Frida Chen joined BAC in 2007 out of Northwestern University, where she obtained her Masters in Integrated Marketing Communications, specializing in marketing analytics. She enjoys transforming data into strategies and recommendations that align with clients’ business objectives. Frida has worked with many domestic and international brands, with their marketers and C- suite executives.

Frida moved to the US from Taiwan, where she was born and raised, in 2005. In Taiwan, she worked as an assistant marketing manager at an online karaoke company, where she was responsible for new membership acquisition for the company’s social networking site, sales of prepaid cards and public relations. Although Frida is from a tropical island, she is a passionate snowboarder and wants to board in the Alps one day.
Frida (Yu-Yun) Chen

Focuses

Healthcare, Consumer Electronics, Restaurants, Food & Beverages, and Media & Entertainment

Education

  • National Taipei University, Bachelors of Business Administration
  • Northwestern University, Masters in Integrated Marketing Communication

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