Subscribe

 “Extra! Extra! Tweet all about it?” News for the Smartphone Generation

 “Extra! Extra! Tweet all about it?” News for the Smartphone Generation  “Extra! Extra! Tweet all about it?” News for the Smartphone Generation
11/11/15
1/2
by Huei-Yu Lin
As social media platforms, Facebook, Twitter and Snapchat are already in the business of news. Social sharing the latest headlines, trends, statuses common behavior among the increasingly mobile savvy smartphone generation. Aside from personal news updates, these channels are looking to expand their role by providing news headlines as well. With three of the largest social media companies vying for that top spot as this generation’s CNN, which brand has positioned itself correctly to claim the crown?

All three social media giants have released new apps or features to deliverbreaking news to their users. Facebook recently announced a’s standalone news app, Notify aggregates print, digital and video news content straight from the publishers for their users based on different topics. Twitter, using a similar idea, rolled out “Twitter Moments” on their web and mobile platforms to curate top trending tweets across different categories such as News, Sports, Entertainment. Snapchat’s Discover function allows users to access publisher-curated content from the last 24-hour news cycle. With three very similar products, these social media companies need to rely on their brand saliency and image to propel them outside of their usual media offering and into the world of news.

In today’s brandscape, most traditional forms of news media have found themselves to be Unknown/Unfocused or a commoditized brand. New forms of media have now taken the top spots in consumer hearts, with Facebook as the leader of the pack.

Facebook News 1

According to the overall US population, Facebook is also their social media brand of choice. Facebook is used regularly by over 40% of its users compared to Twitter’s 10% and Snapchat’s 4%.

Facebook News 2

Facebook’s large user base might be the key selling point for news publishers to join ranks with this new distribution platform. But what does Facebook actually stand for?

  • Facebook is more Up To Date than 99.6% of all other brands and 99.1% more Progressive

  • Facebook is the most Social brand across all categories, which is especially important to the smartphone generation as they like to discuss current events with their peers

  • Facebook is also more Trendy than 99.1% of all other brands


This is not to say that Facebook should sit back and relax while its competitors fight amongst themselves. Snapchat is not far behind in Intelligence, with only 9% of brands sitting between Facebook and its newer competitor that offers real-time updates that are so timely they disappear once they are no longer relevant. Though today’s smartphone generation wants quick news, but they also expect sources to be Intelligent and Reliable. So the question is – can Facebook be that source?

 

archive

2017
2016
2015
2014
2013
2012
December
September
All Content © 2017 BrandAsset Consulting
Subscribe

Subscribe to BAViewsletter, our monthly newsletter, and to weekly BAViews, our blog, to keep up to date with BAV’s latest insights.

BAViewsletter

Our monthly newsletter with the latest insights on specific subjects.

BAViews: Our Blog

A weekly article written by our specialized staff on relevant subjects.

Name*
Email*
Company*
Title
cancel
subscribe

By checking the box, you are indicating your consent to receiving further communication from us. For our opt-out process, please read our Privacy Policy.

Thank you
for subscribing!

Please check your inbox
to confirm your email address.

close
Contact Form

Fill out the form below letting us know what you’d like to talk about and we’ll get back to you.

Name*
Email*
Phone
City
Country
Job Title
Company
Subject*
Comments*
cancel
submit

We do not share your information, please read our Privacy Policy.

Thank you!

Your message has been submitted successfully.

close