Diana joined BAV Consulting as a brand analyst in the summer of 2016. She graduated from the University of Pennsylvania in May 2015 with a major in Psychology and minor in Consumer Psychology. At Penn, Diana’s interests in consumer behavior, market research, and social psychology shaped her careers aspirations for brand marketing and analytics. While at school, she focused on her multifaceted interests through extracurricular activities and roles including Director of Marketing for the Penn Fashion Collective, volunteering with Puentes Hacia El Futuro, being a part of the Dance Arts Council, and serving as the SAS chair for the Class Board of 2015.
Diana grew up all over the United States; she attributes her easy-going demeanor to her California childhood, her sensibility to her Southern upbringing, and her love of dance and art to her Latin roots. She’s excited to add New York City to her list of homes and spends as much time possible taking advantage of the city’s unique offerings. Some of her favorite places around the city are the MET, Comedy Cellar, The Doughnut Project, and The Uncommons.