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Christina Lu

Brand Analyst
me5Christina joined BAV as a Brand Analyst. After university, she worked across a variety of industries including IT, education, wines and spirits, and bio-pharmaceuticals, that’s brought her across different states and multiple countries. Through this journey, Christina realized the consistency between all her experiences has been her insatiable curiosity to understand how things work. Christina’s innate interest in people, cultures, and brands drives her passion towards brand strategy, analysis, and positioning. She’s excited about how well BAV marries science and art by leveraging insightful data to tell a compelling brand story.

Off the clock, Christina’s wanderlust draws her towards international travel – she’s trying to get to her 50th country this year. She also loves Latin dance and has performed in a halftime show at Madison Square Garden. Besides travel and dance, Christina volunteers as a career mentor with Streetwise Partners, ponders about different philosophical topics, and is on a mission to finally try a cronut.
Christina Lu

Education

  • University of San Diego, B.A. in Philosophy, minors in Marketing and Spanish. Awarded Carlin Book Prize for best graduating philosophy student.

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