The Brand Finance US Forum, in partnership with BAV Consulting: American Brands in the Age of Trump
Following the great success of the Brand Finance's UK Global Forum, we will be hosting the US edition in New York on Thursday 30th March, celebrating the most valuable brands from across the globe as well as announcing the 500 most valuable brands from the US.
Brands are some of the most valuable assets that companies possess and finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. We will hear from the highest profile brand leaders on how to structure and utilize brand assets to most effectively generate business and shareholder value.
We will also examine how brands can navigate the uncertainties of Trump presidency and the 'fake news' era and discuss what the new environment means for brand USA as a whole. Join us for what promises to be a tremendous, terrific and truly great event!
John Gerzema, CEO, BAV Consulting
David Haigh, Chief Executive, Brand Finance
Peter Horst, Former CMO, The Hershey Company
Anna Blender, SVP, BAV Consulting in partnership with US News and World Reports
More speakers to be confirmed soon, including representatives from global brands such as Google, PWC, HCL, Manchester United, LinkedIN, and more…
3 Columbus Circle
Thursday 30 March 2017
13:00 - 17:30
1:00 - 2:00 Registration & Lunch
2:00 - 2:20 David Haigh, CEO, Brand Finance plc
2:20 - 2:40 John Gerzema, CEO & Chairman, BAV Consulting
2:40 - 3:00 HCL Speaker
3:00 - 3:20 Peter Horst, Former CMO, The Hershey Company
3:20 - 3:40 Panel Session - Q&A
3:40 - 4:10 Coffee Break
4:10 - 4:30 PwC Speaker
4:30 - 4:50 Speaker 5
4:50 - 5:10 Speaker 6
5:10 - 5:30 Panel Session - Q&A
5:30 - 8:00 Cocktails and Networking with spectacular views of Central Park
Please register for the event here!