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Brand
Essentials

Harness the power of BAV's global brand database with our basic report: Brand Essentials

BAV Insights’ Brand Essentials report is a great way to get to know a brand better. Brand Essentials utilizes BAV’s proven framework to provide data and insights that illuminates a brand’s market position, momentum, and health. For each brand selected, the Brand Essentials report contains powerful, visual explanations of brands, categories, and competitors.
Core Questions Brand Essentials Helps Answer
Our Brand Essentials report is anchored by BAV’s Four Pillars of Brand Health
The movement and success of a brand is illustrated by BAV’s four pillars of brand health. Each pillar reveals unique insights about a brand:
  • Energized Differentiation: reflects the brand’s motion and direction in the marketplace.
  • Relevance: indicates how appropriate consumers perceive the brand to be.
  • Esteem: the consumer’s perception of the quality of the brand and how much it is respected.
  • Knowledge: indicates its degree of consumer awareness and understanding.
The Brand Essentials report contains our premier brand measurement tool, The PowerGrid, which provides extraordinary insight into a brand Pillar data helps create the BAV PowerGrid: a comprehensive view of a rand’s current health as well as a forward-looking measure of a brand’s future performance.
  • Brand Strength is plotted against Brand Stature on the BAV PowerGrid, which creates an accurate assessment of the position and momentum of a brand or set of brands. This is the heart of our developmental model, allowing us to identify clear patterns of growth, health, decay or recovery over time.
Specific Brand Imagery gains and losses from BAV’s 48 Brand Attributes A Brand Essentials report provides you with vital brand imagery via BAV’s butterfly chart. The BAV butterfly chart compares the top five attributes that are on the upswing for the brand versus the top five attributes that the brand is losing over the course of the year, and against any selected competition.

Brand Awareness Brand Essentials provides brand awareness levels for all brands included in the report.

Audience Cuts:
Each Brand Essentials report cuts the data by three segments:
  • All/Male/Female
Interested in Brand Assessment or BAV Insights in general?
Talk to our Team to find out how we can help your brand. Contact Us

Product Comparison

Report

Brand Essentials

Brand Assessment

Brands or Categories
Client Request
Client Request
Years
Client Request
Client Request
Audience Cuts
All / Gender
All / Gender / Age
Visuals
Pillars / Powergrid
Imagery
Yes
Brand Comparison: Top Five Attributes Gaining Momentum vs. Top Five Attributes Losing Momentum
Yes
Brand Comparison: Top Five Attributes Gaining Momentum vs. Top Five Attributes Losing Momentum
Rank Order of 48 BAV Attributes
Core Tracking Metrics
Awareness
Usage
Preference
Consideration
Awareness
Leveragebility
Yes
Brand Imagery & BAV Global Factors
Yes
Global Factor Spider Charts
Yes
BAV's Four Pillars of Brand Health
Energized Differentiation reflects the brand’s motion and direction in the marketplace.
Relevance indicates how appropriate consumers perceive the brand to be.
Esteem the consumer’s perception of the quality of the brand and how much it is respected.
Knowledge indicates its degree of consumer awareness and understanding.
BAV's PowerGrid
Brand Strength is plotted against Brand Stature on the BAV PowerGrid, which creates an accurate assessment of the position and momentum of a brand or set of brands. This is the heart of our developmental model, allowing us to identify clear patterns of growth, health, decay or recovery over time.
All Content © 2017 BrandAsset Consulting

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