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Brand
Assessment

Dive deeper into the drivers of a brand’s image with our comprehensive Brand Assessment report

Our comprehensive brand measurement product, called Brand Assessment, provides deep insight into your brand. In addition to BAV’s premier brand measurement tools, the BAV pillars and PowerGrid the Brand Assessment report contains deeper imagery, attribute, and tracking metrics for each brand you select.
Core Questions Brand Assessment Helps Answer
Our Brand Assessment report is anchored by BAV’s Four Pillars of Brand Health The movement and success of a brand is illustrated by BAV’s four pillars of brand health. Each pillar reveals unique insights about a brand:
  • Energized Differentiation: reflects the brand’s motion and direction in the marketplace.
  • Relevance: indicates how appropriate consumers perceive the brand to be.
  • Esteem: the consumer’s perception of the quality of the brand and how much it is respected.
  • Knowledge: indicates its degree of consumer awareness and understanding.
The Brand Assessment report contains our premier brand measurement tool, The BAV PowerGrid, which provides extraordinary insight into a brand Pillar data helps create the BAV PowerGrid: a comprehensive view of a rand’s current health as well as a forward-looking measure of a brand’s future performance.
  • Brand Strength is plotted against Brand Stature on the BAV PowerGrid, which creates an accurate assessment of the position and momentum of a brand or set of brands. This is the heart of our developmental model, allowing us to identify clear patterns of growth, health, decay or recovery over time.
Reports from BAV Insights provide clear, incisive graphics to illuminate your brand’s strength, stature, and imagery. Click to enlarge any of the sample sides below.
Comprehensive Brand Attributes and Imagery The Brand Assessment report provides comprehensive brand attribute and imagery measures utilizing five reporting and analytic techniques:
  • The BAV butterfly chart compares the top five attributes that are on the upswing for the brand versus the top five attributes that the brand is losing over the course of the year, and against any selected competition.
  • The BAV waterfall chart shows how a brand scored on all 48 BAV imagery attributes, and would be trended and benchmarked against any selected competition.
  • The BAV brand board presents a range of brands both inside and outside of the category that most resemble the target brand.
  • Factor analysis that groups attributes into themes and plots them on spider charts, trended and benchmarked against any selected competition.
  • BAV’s exclusive Leveragability chart that illustrates the attributes a brand must own, should own, and should leverage, to be in BAV’s Leadership Quadrant.
Industry-Standard Tracking Metrics The Brand Assessment report provides consumer data for the classic brand tracking metrics of Awareness, Consideration, Preference, and Usage.

Audience Cuts Each Brand Assessment report cuts the data by four segments:
  • All/Male/Female/Age
Interested in Brand Assessment or BAV Insights in general?
Talk to our Team to find out how we can help your brand. Contact Us

Product Comparison

Report

Brand Essentials

Brand Assessment

Brands or Categories
Client Request
Client Request
Years
Client Request
Client Request
Audience Cuts
All / Gender
All / Gender / Age
Visuals
Pillars / Powergrid
Imagery
Yes
Brand Comparison: Top Five Attributes Gaining Momentum vs. Top Five Attributes Losing Momentum
Yes
Brand Comparison: Top Five Attributes Gaining Momentum vs. Top Five Attributes Losing Momentum
Rank Order of 48 BAV Attributes
Core Tracking Metrics
Awareness
Usage
Preference
Consideration
Awareness
Leveragebility
Yes
Brand Imagery & BAV Global Factors
Yes
Global Factor Spider Charts
Yes
BAV's Four Pillars of Brand Health
Energized Differentiation reflects the brand’s motion and direction in the marketplace.
Relevance indicates how appropriate consumers perceive the brand to be.
Esteem the consumer’s perception of the quality of the brand and how much it is respected.
Knowledge indicates its degree of consumer awareness and understanding.
BAV's PowerGrid
Brand Strength is plotted against Brand Stature on the BAV PowerGrid, which creates an accurate assessment of the position and momentum of a brand or set of brands. This is the heart of our developmental model, allowing us to identify clear patterns of growth, health, decay or recovery over time.
All Content © 2017 BrandAsset Consulting

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