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Brand Analyst

New York, NY
Summary: The BrandAsset® Valuator group within Young & Rubicam Brands is seeking a highly skilled Brand Analyst to join our rapidly growing brand consultancy. We have a fast-paced team environment where initiative is valued and creative thinking is encouraged.  The Analyst will be assigned to client teams across a variety of consumer-driven categories, performing analytic research and using qualitative insights to provide clients with recommendations on business strategies.   Key Responsibilities:  
  • Perform advanced multivariate statistical work such as factor analysis; cluster analysis; perceptual mapping; linear and non-linear regression; longitudinal modeling using SPSS or other advanced statistical software
  • Interpret and apply analytics to strategic brand development, brand positioning and dynamics, brandscape evaluation, brand imagery diagnosis, consumer segmentation, etc.
  • Creatively integrate analytics and qualitative insights to develop strategic recommendations that drive clients’ brands and business performance
  • Participate in client meetings and help maintain ongoing relationships, as needed
  Required Skills:  
  • Bachelor’s degree required; master’s degree in social sciences, research or other related fields preferred
  • Very strong analytics skills (prior statistics/market research experience preferred)
  • Fluency in Excel
  • Fluency in PowerPoint
  • Excellent writing skills
  • Excellent communication skills and comfort interacting with clients
  • Passion for brands and marketing
  • Team-orientation
  • Self-starter
  • Natural curiosity and passion for learning
  Preferred Skills:  
  • Proficiency in SPSS/statistical packages
contact us

If you are interested in this or any other position please contact us to find out more.

careers@bavconsulting.com

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All Content © 2017 BrandAsset Consulting
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