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LATEST BAViews

03/16/17

And The Emmy Goes To...

By Diana Herrera

In 2012, Netflix made history when its hit show “House of Cards” was nominated for Outstanding Drama Series at the 65th annual Primetime Emmy Awards.  “...

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03/15/17

The Brand Finance® U.S. Forum, in partnership with BAV Consulting: Brand Management in an Unpredictable Geopolitical Environment

By

Event overview Brand Finance® and BAV are celebrating the most valuable brands from across the globe and announcing the Brand Finance 500 most valuab...

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03/3/17

The Shining Star Among Millennials

By Aylin Yasa

Sundance Film Festival, which has been around for more than 30 years, is the largest independent film festival in the US. ...

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02/24/17

Healthifying Millennials

By Christina Lu

Health is a lifestyle.  It’s not just about the eating right, but also about drinking the right liquids and exercising your body. People are trying to healthify their ...

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02/22/17

Worth the Risk?

By Wendy Wang

At BAV Consulting, we understand that the success of a company depends on the way people think and feel about its brand. Often times, companies are faced with the dilemma...

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02/17/17

Brand Boards – An Invaluable Tool for Brand Insights

By Max Kelly

While we as marketers and consultants typically tend to compare a brand with another in the same competitive category, BAV allows us to compare a brand with any other bra...

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02/6/17

What do Super Bowl Ads do for a sponsor brand?

By Bing Shao

A 30-second Super Bowl ad costs as much as$4.5 million in 2015 and a staggering $5 million in 2016. Such high cost does not make the list for ads lining up for Super Bowl...

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