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LATEST BAViews

09/27/16

How Brands Encourage Corporate Social Responsibility

By Max Kelly

Since the inception of industrialization, economists have debated whether or not corporations have an obligation to their community beyond the goods and services that the...

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08/3/16

Generation of Luxury

By Amy Sun

It all started with the hipster movement – choosing locally sourced products, advocating for socially responsible supply chains, promoting environmental sustainability,...

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05/26/16

Snapchat and the Millennial Generation

By Christina Lu

Snaps. Geotags. Filters galore. Snapchat is transforming the way people are interacting with each other and engaging with brands. Launching in September 2011, Snapchat ha...

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05/19/16

Sephora and the Iron Throne of the Millennial Market

By Yashna Malhotra

In the world of Westeros, there are “those who are loyal to the realm, and those who are loyal only to themselves”. In the world of marketing where brand loyalty is b...

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04/22/16

Can Amazon be the next Netflix?

By Eunjin Koh

Amazon has been a small player in the online video streaming market through Amazon Prime. For $99 a year, members can enjoy benefits like free shipping and full access to...

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04/14/16

Snickers: Are You You When You're Hungry?

By Mariana Sun

What do you think of when you hear “Eat A Snickers”? Just two years ago that phrase probably would not have had any type of cognitive connection. However ever since S...

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03/24/16

SXSW 2016: Air Force One, Best Countries & Breakfast Tacos

By Nissa Ostroff, Anna Blender & Abbey Lunney

    ...

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03/24/16

Brand Spotlight: Patagonia

By Anna Johnson

At BAV Consulting, we often explore brands that have the ability to bring certain aspects to life: Consumer Trust, Social Responsibility? Patagonia is often an example th...

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