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LATEST BAViews

02/17/17

Brand Boards – An Invaluable Tool for Brand Insights

By Max Kelly

While we as marketers and consultants typically tend to compare a brand with another in the same competitive category, BAV allows us to compare a brand with any other bra...

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02/16/17

The Brand Finance US Forum, in partnership with BAV Consulting: American Brands in the Age of Trump

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Event overview Following the great success of the Brand Finance's UK Global Forum, we will be hosting the US edition in New York on Thursday 30th Marc...

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02/6/17

What do Super Bowl Ads do for a sponsor brand?

By Bing Shao

A 30-second Super Bowl ad costs as much as$4.5 million in 2015 and a staggering $5 million in 2016. Such high cost does not make the list for ads lining up for Super Bowl...

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02/3/17

Which brand attributes define leadership on the brand finance® global 500

By Ryan Johnson & Mubaraka Malbari

Each year, UK-based Brand Finance® evaluates the world’s brands, culminating in the release of the Brand Finance® Global 500 and US 500 lists, annual reports on the w...

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01/20/17

Has Chipotle Recovered?

By Amy Robertson

Chipotle had a difficult end to 2015 with outbreaks of E. coli, Norovirus, and Salmonella sickening hundreds of people who had eaten at its restaurants across the nation....

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09/27/16

How Brands Encourage Corporate Social Responsibility

By Max Kelly

Since the inception of industrialization, economists have debated whether or not corporations have an obligation to their community beyond the goods and services that the...

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08/3/16

Generation of Luxury

By Amy Sun

It all started with the hipster movement – choosing locally sourced products, advocating for socially responsible supply chains, promoting environmental sustainability,...

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