BAV Summer Internship Program
New York, NY
The BrandAsset® Consulting group within Young & Rubicam Brands is seeking a highly motivated intern with a passion for brands and marketing to join our rapidly growing brand consultancy. We have a fast-paced team environment where initiative is valued and creative thinking is encouraged.
Intern will be assigned to client teams across a variety of consumer-driven categories, assisting primarily with data preparation, retrieval, and presentation, /which will ultimately build the foundation from which he/she will mix analytic research with qualitative insights to provide clients with recommendations on business strategies.
Gain a speedy mastery of our proprietary database and data retrieval systems, to produce data sets for client brands and competitors across multiple demographic and psychographic target groups
Create tab data deliverables in excel for tracking clients’ key metrics over time
Assist with developing client-ready presentations in powerpoint and excel, including, but not limited to, charting, qualitative research (due diligence/SWOT analysis), formatting, and proofreading
Dependent on prior experience and client needs, can perform more advanced multivariate statistical work such as factor analysis, cluster analysis, perceptual mapping, linear and non-linear regression, longitudinal modeling using SPSS or other advanced statistical software
Interpret and apply analytics to strategic brand development, brand positioning, brandscape evaluation, brand imagery diagnosis, consumer segmentation, etc.
Creatively integrate analytics and qualitative insights to develop strategic recommendations that drive clients’ brands and business performance.
Currently working towards a Bachelor’s degree or Master’s Degree, preferably one year away from graduation
Passion for brands and marketing; a natural curiosity and passion for learning
Strong analytic skills (prior statistics/market research experience is a plus)
Proficient in Excel and Powerpoint (~80% of work performed in Excel)
Well organized with a great attention to detail
Comfort with performing repetitive tasks that build up to strategic insights
Excellent writing skills and communication skills
A self-starter who also works well in a team setting; comfortable in diverse settings and diverse communities
Timeframe for Internship:
- Experience in an advertising agency environment, as well as a branding consultancy
- Extensive on the job training in Excel, PowerPoint, SPSS
- Experience working for Fortune 500 clients
The internship is paid, full-time and requires a 3 month to 1-year commitment, with the possibility of a full time job offer upon graduation
Candidates must be available to start June 6th
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