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Anna Blender

SVP, Account Director
anna-blenderAnna Blender is a Senior Vice President at BAV® Consulting, a global brand strategy firm that translates quantitative consumer insights into actionable ways to drive brand growth towards more purpose and more profit. As the lead of the Nation Branding Practice at BAV Consulting, Anna brings together expertise in International Relations, Economics, Finance and Sustainability.

In addition to acting as an advisor to multinational corporations, governments and NGOs, she has hosted workshops and educational sessions to help marketers and complementary disciplines to better understand brand strategy and its implementation, especially as it relates to creating more purposeful and sustainable global brands. Anna has been a guest lecturer at NYU-Stern and Columbia Business School, a featured industry expert on Wharton University’s Business Radio, and is regularly sought out for her expertise by publications like The Wall Street Journal, Aspen Institute and Sustainable Brands. She has also spoken at the United Nations and SXSW. She graduated from Wharton with majors in International Studies, Finance and Marketing.
Anna Blender @AnnaBlender

Focuses

Nation branding, sustainability, consumer segmentation and consumer psychology, global brand strategy, financials, brand elasticity, online retail and services, non-profit brand strategy, real estate branding, personal and celebrity branding

Education

  • Wharton School, University of Pennsylvania: Huntsman Program in International Studies & Business BS in Economics, BA in International Studies

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