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5 lessons from the Olympic games brand

5 lessons from the Olympic games brand 5 lessons from the Olympic games brand 5 lessons from the Olympic games brand 5 lessons from the Olympic games brand 5 lessons from the Olympic games brand 5 lessons from the Olympic games brand 5 lessons from the Olympic games brand
07/27/12
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The Olympic Games brand is a strong leadership brand in every market. This global acceptance and dominance is often elusive for commercial brands trying to grow internationally. All brands can learn 5 things that The Olympics brand does very well:

1. Know yourself, and stay true to your brand essence
2. Thrive on diversity, build your sub-brands and let them raise the parent brand
3. Don’t try to be everything to everyone
4. Infuse sub-brands with the parent’s greatness
5. Activating partnerships is important and longevity supports the partner’s ROI

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